Death of a salesman
Lawyer are not comfortable with technology and less so with salesmen. So imagine what it is like selling technology into lawyers.
Lawyer are not comfortable with technology and less so with salesmen. So imagine what it is like selling technology into lawyers.
The shift in how we consume has begun. The consumer is the driver and all they are interested in is relevant value. If you are not relevant then pretty soon you may not be needed anymore.
Technology has traditionally not been the friend of the lawyer. But technology has changed and critically so has the rest of the world’s view on it. We the customer are at ease with technology, you the law firm are not. There can only be one winner there.
Quality Solicitors announce a tie up with WH Smith. Here is my interpretation of what it all means for QS, brands, law firms and lawyers.
Websites are part of the ‘finding solving journey.’ But they are pointless if they cannot be found and do not offer a clear, easy to understand and engaging solution process.