The real online ‘shift’ for law firms is where it should be…in their own hands.
I was going to write a blog post but got a bit bored drafting that so I pulled out the Canon and decided to freak you all out and start dropping in a YouTube vid. My essential point is what is starting to happen is that law firms are not taking our DirectLaw platform and using it as some kind of satellite service. They are being much smarter than that. They are integrating the functionality directly into their own websites. Why is this important? Because they can create multiple landing pages with documents built in for clients to try, to buy, to draft and to submit for the intellectual value add of your advice. And they can create an SEO and social media strategy that connects everything up. I’ll demo the functionality on a live site next time, but this movie should give you a flavour. If you have problems viewing this try clicking here. Okay not great lighting, but the core message is there.
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Hi Jon
I enjoyed watching your post!
As a lawyer working in the digital marketing industry, I was particularly interested to learn more about how law firms are making their websites more interactive, and this service would definitely seem to plug the gap for an on-demand service which most have previously been lacking.
I’m an in-house lawyer myself, and was wondering if you’ve considered what milegae there might be in your product being used in a large company (certainly multi-site) which only has the benefit of a limited in-house resource?
Hi Melanie
Thanks for your comment.
Your point is interesting. There are two areas here. Technology, that which delivers the solution and content that being what is delivered.
This platform can be delivered internally and externally. Internally where the fee earner can draft wherever and whenever via ‘the cloud’ and externally where the client can also draft via ‘the cloud’ but with the law firm having control of distribution.
So yes you can use the technology internally, perhaps as in-house counsel, but then the critical question becomes the content. This presents further options (I hope you are sensing a theme here about online delivery…options). Law firms can use our rich and deep content or we can give them authoring capability for them to build their own content. This is all do-able and available. But…there is always a ‘but.’ Do not underestimate the richness that we can drill down to. This is not a case of just importing a Word doc or PDF. Every single question that is answered has a potential impact on every other question.
Content, whilst very important, is effectively just data. The clever systems will know how to manipulate and manage that data…and do it via the cloud.
So to answer your question Melanie, yes we can, and larger firms tend to approach us for this functionality.
I hope that helps.
ps we call this internal tool Rapidocs Lawdraft. Whilst the content may not be relevant to you, let me know if you would like a 30 day access code and you can better understand the process of how it is used.