Information = education = awareness = choices = efficiency

I picked up the article on the Law Society Gazette this morning that Lawyers are “optimistic” over legal services reform.

Yet another small step in the right direction. Are we seeing a shift from the ‘Tesco Law’ doom view to one where brands enter the market and create awareness? I think we could be.

More information, more relevance, more education leads to increased awareness. The next move should be to start to create the efficiency landscape where that awareness can go park and solve.

This is a landscape that you as a law firm and/or lawyer have a right to stake your claim but you also have to make sure that you can survive in it. Do not assume that just because you are there now that this means you will be there later.

This means thinking about how that landscape will grow and develop. The landscape will be unforgiving and unsentimental.

In the efficient landscape the buyer will make available choices and match their need to the appropriate solution.